Plush meets the pitch as the world’s biggest sporting stage prepares to get softer and infinitely more collectible. Jazwares, one of the leading toy companies and makers of the globally beloved Squishmallows brand, has been named the official worldwide plush Licensee of the FIFA World Cup 2026™.

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FIFA 2026 Official Licensed Product

FIFA 2026 Official Licensed Product

The officially licensed product range will bring fans around the world a winning lineup of competition-themed plush, including the highly anticipated official mascot, to celebrate every goal, save, and unforgettable moment on football’s greatest stage. Hosted across 16 host cities in North America from June 11 to July 19, the 39-day sporting event will see Jazwares alongside fans every step of the way, offering unique products designed for participating countries and their supporters.

Creating keepsakes that embody the spirit, pride, and excitement of the game, the collection includes plush items, wearables, and novelties inspired by the tournament’s energy and global unity. Designs range from pieces honoring participating nations to playful fan gear for the stands. Fans everywhere can enjoy three core mascot plush representing the host countries (Canada, Mexico, and the USA) along with a variety of other items, while match goers and superfans can take home limited-edition collectibles available only at select events. Every item is designed with affordability, fandom, and style in mind. An official lineup of all the products featured in the collection will be revealed early next year.

“The FIFA World Cup™ is more than a competition; it’s a stage where history is written and the world comes together,” said Sam Ferguson, Senior Vice President of Global Licensing, Jazwares. “To see our creations become part of that story is an honor beyond measure. Partnering with FIFA enables us to do what we do best on the grandest stage imaginable: inspire joy, spark imagination, and create first-of-their-kind keepsakes that will live in the hearts and homes of fans everywhere. From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game."

The official FIFA World Cup 2026™ product collection from Jazwares will debut in June 2026, with products available in select retail stores and online worldwide. The one-of-a-kind collection offers fans an opportunity to commemorate the world’s most-watched sporting event with quality keepsakes that endure beyond the tournament.

For more information on Jazwares’ partnership with FIFA and other news, visit Jazwares on Facebook, Instagram, Twitter/X, YouTube, TikTok, and https://www.jazwares.com.

ABOUT JAZWARES

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, and BumBumz™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

ABOUT SQUISHMALLOWS

Launched in 2017, Squishmallows™ has become a global sensation with 485 million+ lifetime plush units sold worldwide. Known for their ultra-soft textures, collectible appeal, and diverse cast of lovable characters, Squishmallows™ has built a devoted fanbase and cemented its place in pop culture. Jazwares™, a global leader in play and entertainment, continues to expand the Squishmallows™ universe through innovative collaborations and unforgettable experiences.

​​This release contains disclosures that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that do not relate solely to historical or current facts and can be identified by the use of words such as "may," "will," "expect," "project," "estimate," "anticipate," "plan," "believe," "potential," "should," "continue" or the negative versions of those words or other comparable words. These forward-looking statements are based upon Jazwares' current plans or expectations and are subject to several uncertainties and risks. These statements are not guarantees of future performance, and Jazwares has no specific intention to update these statements. As a consequence, current plans and anticipated actions may differ from those expressed in any forward-looking statements made by Jazwares or on Jazwares’ behalf.